Hotels and Restaurants Management Group – m group was established in 2005. Currently the group manages 6 projects with various concepts that are oriented to various price segments both in Tbilisi and outside its limits (Kvareli).
m group is the leading brand in Georgian HoReCa sector which was the first in former CIS countries to obtain an ISO9001:2000 certificate in quality management system under the HACCP concept.
m group is the consumer oriented management group in Georgian HoReCa sector, with the mission to introduce Western standards to Georgian consumers, ensure purpose orientation, social responsibility and provide consumers with innovations.
m group is a leading brand in Georgian HoReCa sector and the following strategic principles help us maintain and strengthen this position:
- Development of competitive advantage and market perspective
- Providing customers with highest quality service, products and atmosphere
- Understanding and fulfilling customer’s demands and needs
The key goal of the group is to maintain the position of a strong, leading, innovatory brand and to dynamically increase its market share, which currently amounts to 20% in premium class HoReCa sector.